{"id":7338,"date":"2023-12-27T01:46:05","date_gmt":"2023-12-26T22:46:05","guid":{"rendered":"https:\/\/simplyit.co.tz\/?p=7338"},"modified":"2025-04-20T06:41:15","modified_gmt":"2025-04-20T03:41:15","slug":"%e1%89%b3%e1%8a%95%e1%8b%9b%e1%8a%92%e1%8b%ab-%e1%8b%b2%e1%8c%82%e1%89%b3%e1%88%8d-%e1%8c%8d%e1%89%a5%e1%8b%ad%e1%89%b5-%e1%88%9d%e1%8a%ad%e1%88%ae%e1%89%bd-%e1%8b%b4%e1%88%b5%e1%8a%ad%e1%89%b6","status":"publish","type":"post","link":"https:\/\/simplyit.co.tz\/am\/tanzania-digital-marketing-tips-desktop-mobile\/","title":{"rendered":"\u12f4\u1235\u12ad\u1276\u1355 Vs \u12e8\u121e\u1263\u12ed\u120d \u12a0\u1230\u1233\u1361 \u12f2\u1302\u1273\u120d \u130d\u1265\u12ed\u1275 \u1320\u1243\u121a \u121d\u12ad\u122e\u127d"},"content":{"rendered":"\t\t
Here’s a cool comparison between browsing websites on desktop and mobile devices, and it\u2019s a bit of an eye-opener.<\/p>
We have developed over 50 websites in Tanzania for clients around the world.\u00a0 From our experience over 70% of all our client’s websites are now viewed on mobile devices.<\/p>
This is backed up by these worldwide statistics (Sources:<\/strong>\u00a0StatCounter<\/a>,\u00a0DataReportal<\/a>,\u00a0DataReportal (2) )<\/a><\/strong><\/p> As of November 2023, people using mobile devices contribute to 56.2%<\/strong>\u00a0of all website traffic.<\/p> Back in\u00a02011<\/strong>, this figure sat at less than one-third\u00a0(6.1%)<\/strong>. In 2015, this was up to\u00a037.2%<\/strong>.\u00a0<\/p> The percentage\u00a0of people accessing the internet via mobile devices has increased quarter-over-quarter.\u00a0<\/strong>Q1 2017<\/strong>\u00a0was the first time mobile traffic surpassed traffic from desktop computers.<\/p> Let me say that again; Over 55% of website traffic comes from mobile devices. 92.3% of internet users access the internet using a mobile phone. There are approximately 4.32 billion active mobile internet users.<\/p> Nowadays, we all use the internet on different devices, so it\u2019s super important that websites are user-friendly on both platforms. Did you know that user behavior on mobile and desktops is completely different? That\u2019s why businesses should optimize their websites for different devices and contexts. And here\u2019s a fun fact: optimizing for mobile can actually improve your website\u2019s ranking on Google!<\/p> But it\u2019s not just about SEO \u2013 you want your website to be easy to navigate, with legible font sizes and appropriate spacing between elements. If you\u2019re running an e-commerce site, it\u2019s also essential to have a mobile-friendly checkout to succeed. Overall, this post is a great resource for anyone who wants to improve their website\u2019s user-friendliness!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Africa<\/strong>\u00a0has the highest proportion of internet traffic from mobile devices –\u00a069.13%.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t User behaviour varies significantly between mobile and desktop browsing. Here are some of the key differences:<\/p> These differences in user behaviour show that websites and applications need to be optimised for different devices and contexts.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t There are approximately\u00a04.32 billion <\/strong>active mobile internet users. SEO helps them find your website.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Google, for example, considers mobile-friendliness as a ranking factor.\u00a0 Google will prioritise websites that are optimised for mobile devices in mobile search results. Such mobile-friendly websites are designed for fast loading and easy small-screen navigation.<\/p> In addition, page speed is a ranking factor for both desktop and mobile searches, but it holds greater importance for mobile searches.<\/p> As mentioned, mobile users often have slower internet connections, so websites that load quickly on mobile devices are more likely to rank higher in mobile search results.<\/p> Ultimately, user experience is a critical aspect of SEO, and device usage plays a pivotal role in shaping it. Since the user experience differs between mobile and desktop devices, it is essential to optimise your website for both to achieve higher rankings and maximise visibility.<\/p> To check your website loading and optimisation speeds use this free PageSpeed Insights an online tool from Google<\/strong><\/a> .<\/p> If you need guidance on understanding your website\u2019s SEO, or just want to see how it ranks comapared with your competitors, explore our free SEO Audit Report offer<\/a><\/b>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t The way it was…<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t Back in\u00a02011<\/strong>, the number of people browsing websites using a mobile was 6.1%<\/strong>. In 2015, this was up to\u00a037.2%<\/strong>. Now it is 92% and rising!<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t When creating a website, it is vital to consider the differences between mobile and desktop devices to deliver an optimal user experience across both platforms. To achieve this, specific website design considerations must be addressed for mobile and desktop users.<\/p> When it comes to mobile devices, it is important to implement a responsive design that adapts the website\u2019s layout and content to fit various screen sizes. This ensures easy navigation and readability on all mobile devices.<\/p> Simplifying the navigation by incorporating a menu icon, like a hamburger menu, helps streamline the user experience. Additionally, using legible font sizes and appropriate spacing between elements enhances the readability of content on smaller screens.<\/p> When it comes to desktop design, it is important to incorporate white space, which allows users to focus on the intended content and avoids clutter.<\/p> A clean, structured and organised layout is crucial for easy navigation and will attract new clients or customers. Consistency in navigation design across all pages is essential to ensure user-friendliness and prevent confusion. In addition, high-quality and optimised images can enhance the website\u2019s design and messaging without compromising its loading speed.\u00a0<\/p> Nowadays there are new streamlined image formats like Webp that have replaced the older and bulkier .png or .jpg formats.\u00a0 So make sure you convert all your images to these newer formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t There will be\u00a0over<\/strong>\u00a01 billion 5G connections<\/strong>\u00a0worldwide by\u00a02025.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t As the popularity of mobile shopping increases, having a mobile-friendly checkout is crucial for e-commerce success. It significantly enhances the user experience by simplifying the transaction process on smaller screens, eliminating the need for excessive pinching, zooming, or scrolling. A seamless mobile checkout is vital in converting visitors into customers, as a complex or frustrating process can lead to cart abandonment and lost sales. So, by implementing a mobile-optimised checkout, businesses will reduce cart abandonment rates and increase conversion rates.<\/p> At Simply IT, we can help you identify the areas of your website that may be letting you down, such as your mobile-friendly checkout. Our Speed and SEO Visibility Report<\/a> analyses your visibility, ranking and website performance.\u00a0 The reports we provide allow you to strengthen your website for both desktop and mobile. As you can see, there are many benefits of having a fast and mobile-friendly website, both for your business and your customers. However, improving website load speed is not an easy task, as it requires careful planning and execution. You need to consider factors such as the size of your content, the structure design and functionality of your website, and the best speed caching tools to utilize.<\/p> That’s where we can help. At Simply IT Zanzibar, we are experts in mobile website responsiveness. We can help you with every aspect of your website from hosting on speedy cloud servers, to implementing SEO structure and Google’s recommended page load good practices. We have the experience, skills, and resources to make your website project a complete success.<\/p> Thank you for reading our blog post, and we hope to hear from you soon.<\/p> We are\u00a0 the Digital Marketing Agency of choice for over 50 happy clients in Zanzibar, Tanzania, East Africa, Asia and Europe.<\/b><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tMobile Device Internet Usage Stats (Dec 2023)<\/h3>
Over\u00a055%<\/strong>\u00a0of website traffic comes from mobile devices.<\/li>Percentage Of Internet Traffic Comes From Mobile Devices? (Nov 2023)<\/h3>
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\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tHow Mobile and Desktop Browsing Differ in User Behaviour<\/span><\/h2>
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tIs SEO Affected by Speed and non-optimised websites?<\/h2>
Device usage significantly definitely impacts SEO because it is affected by user interactions and search engine evaluations of website content.<\/p>
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\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tWebsite Design Considerations<\/span><\/h2>
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tThe Importance of Mobile-Friendly Checkout<\/span><\/h2>
Explore our articles<\/a>, or get in touch<\/a>\u00a0for more information.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\tLet Simply IT handle the mobile speed and layout of your website<\/h2>
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