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Learn how to optimise your website for SEO with Simply IT’s top 8 tips straight from our experts here in Zanzibar.<\/p>

Search engine optimisation (SEO) plays a vital role in the success of online businesses as a crucial digital marketing tool. In this article, we delve into the significance of implementing a robust onsite SEO strategy.\u00a0 One that has an immediate and direct impact on improving webpage rankings across search engines – not only Google but all Search Engines.<\/p>

For those unfamiliar with SEO, we suggest visiting our SEO Knowledgebase Articles<\/a> pages to gain further insights and discover what Simply IT can do for your businesses. But for now, let\u2019s explore our nine-step comprehensive introduction to onsite SEO, which provides you with the knowledge to build a powerful strategy.<\/p>

What Is Onsite SEO?<\/h2>

SEO consists of two essential components: onsite and offsite methods, each playing a crucial role. Onsite SEO, also known as on-page SEO, focuses on making physical changes and optimisations directly on a website. Whereas offsite SEO, or off-page SEO, enhances a website\u2019s visibility through external factors such as incoming links from other websites (also called backlinks).<\/p>

Major search engines, such as Google, keep their search algorithms strictly private. This practise protects against fraudulent ranking manipulation, guaranteeing the integrity and quality of the search engine’s service. However, it is commonly acknowledged that onsite SEO, specifically the characteristics discussed below, is critical in getting good positions on search engine results pages (SERPs). These efforts attempt to provide an outstanding user experience for people who utilise the search engine.<\/p>

To develop a meaningful onsite SEO strategy, it is crucial to identify the weaknesses present on your website. The following steps outline an effective strategy in order of priority. To achieve your desired rank results, conduct your onsite SEO strategy by exploring your website\u2019s gaps in the same order.<\/p>

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Step 1 \u2013 Check for Major Technical SEO Issues That Impact Crawling & Indexing<\/h3>

The Robots.txt File<\/em><\/h4>

Optimising your website is useless if search engines cannot access it. One common issue that can hinder crawling is the robots.txt file. Most websites have this file, which serves as a guidebook for search engines, instructing them on what should and should not be crawled. To check its contents, visit your website\u2019s homepage and add \u201c\/robots.txt\u201d to the end of the domain in the URL bar<\/p>

Meta Robots Directives<\/em><\/h4>

Unlike the robots.txt file, meta robot rules do not dictate what search engines should or should not crawl. Instead, as a page is crawled, the meta robots directives guide the search engine to either \u2018index\u2019 or \u2018noindex\u2019 the page. If the meta robot directive \u2018noindex\u2019 is present on a page, it will prevent it from appearing in SERPs.<\/p>

The Sitemap.xml File<\/em><\/h4>

While the presence or absence of a sitemap.xml file may not have the same impact as the preceding points, having this file can significantly increase the number of pages indexed in SERPs and the speed with which they are indexed. Visit [your homepage]\/sitemap.xml to see if you have a sitemap.xml file.<\/p>

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Step 2 \u2013 Place Keywords in Meta Tags, URLs & HTML Tags<\/h3>

It is critical to optimise webpages, especially the homepage, for relevant search phrases. These terms, referred to as ‘keywords,’ match the user’s purpose with the material you want them to locate on your website, and each page should have an own collection of related keywords.<\/p>

Once you have a list of keywords for each page, it is important to incorporate them in specific areas:<\/p>