Why SEO is needed in Zanzibar, Tanzania & East Africa?
Businesses in Zanzibar and Tanzania, make a very common mistake particularly in the tourism sector. The popular belief is that as long as they have a website (well designed or not), that is all they need to be visible. They also expend a lot of resources to promote their brand on social media. But after a few months many realise that they are not getting more bookings, so they become more and more reliant on global agents like Booking dot com, Trivago, AirBnb and a host of other Channel Managers for their brand and business visibility. Or they sink untold amount of investment into Google Ads to rank high on searches.
However, securing visibility on the first page of Google is getting more complicated and difficult.
There are two main reasons:
- The online competition in Tanzania and Zanzibar is fierce, and not just in the tourism sector.
- Secondly, with the rise of AI searches, and the constantly changing world of how AI serves up answers to your potential customers. If you do not act soon you will be missing out – no matter how many followers you have on Instagram!
The visibility you gain from ranking in the top three on Google or AI Search Engines is the difference between being found or being invisible to your target customers.
More than ever, global visibility relies on new SEO (Search Everywhere Optimisation) using AI tools, SEO analysis and experts that have lots of solid, professional experience to make your brand. Not just people who tell you they can elevate your brand, but experts who can prove it, time and time again.
Why Invest in a Marketing Agency with SEO Consultants in Zanzibar Tanzania?
You may have asked yourself, “Why do I need to hire a local SEO (Search Engine Optimization) Consultant or a local Marketing Agency with SEO experts with international experience? Can’t I do the same thing myself?”
The short easy answer is, it depends!
It’s a bit like asking can I fix my car myself? Well… Yes, you can try! But to be successful you will need to look at Youtube for hours, join a lot of mechanic forums, make a lot of painful mistakes and learn by experience. To do a really good job, you will need a good mechanic friend with a lot of experience. You will also spend a lot of money buying or borrowing tools.
The same is true of successful SEO. Lots of time… lots of experience… lots of tools and lots of time (oh! did I say lots of time twice?) …and lot’s of time!!
So let’s explore a more reasonable answer to that question. While it is true that anyone can submit their website to a search engine, there is a lot of knowledge and technique that is required to rank well.
Search Engine Optimization in an AI World
There are many benefits to hiring a professional SEO company in Zanzibar. An SEO company knows what search engines are looking for and why.
Each search engine has their own set of rules, algorithms, regulations, etc., that they apply to web sites that become part of their indices or databases. In an attempt to supply users relevant content as they search, there are certain things they look for in web pages. One of the keys of ranking well in any particular search is knowing exactly what they are looking for and making sure your web pages are designed properly.
This is called “optimization” and unfortunately the vast majority of web sites on the Internet are not properly optimized for keywords or phrases related to their subject matter.
A professional SEO company will ensure that your site is optimized properly, indexed properly and not just for search terms that are the most popular, but also the most relevant to your business.
Keeping Up With AI Search Engines
Things change fast in the world of AI and Search Engines. It used to be that Google changed every 6 months. Now AI is making radical changes monthly. A good SEO company will keep up on the latest trends in the search engine industry.
Good Digital Marketing Agencies in Zanzibar or Tanzania will have several international SEO experts making necessary additions or adjustments to your web pages or your campaign to accommodate these changes so you do not lose rankings.
This is an ongoing process that never seems to end. It is a full time occupation just keeping up with all the change and transition that goes on.
Good SEO Practices
Some of the vital services that SEO Agencies should provide you:
- Simplify Website Navigation
By simplifying website navigation, you improve the overall user experience, encourage longer session durations, and lower bounce rates. - Master the Use of Long-Tail Keywords and Phrases
Creating content that directly addresses the needs and questions of your audience. - Focus on Creating Valuable, High-Quality Content
High-quality content provides value to your audience, establishes your authority in your niche, and fosters trust with your users. - Enhance Website Loading Speed
A faster site not only improves your rankings but also encourages users to stay longer and explore more of your content, leading to higher conversion rates. - Ensure Mobile-Friendly Design
Google now uses mobile-first indexing, meaning it ranks the mobile version of your website as most important. Your website needs to look and functions well on all devices. - Utilise Both Internal and External Linking Effectively
Internal links help guide users through your site and distribute link equity among pages, while external links to authoritative sites signal credibility to search engines. Both types of linking enhance your website’s overall structure and authority and can lead to higher rankings on Google. - Good Website Navigation
Properly optimised header tags, structured data markups (schema.org) and layout helps search engines better index your content, increasing the likelihood of ranking higher in search results. - Target Google SERP Features
Google SERP features, such as featured snippets and knowledge panels, can dramatically increase your visibility in search results. Targeting these features allows you to stand out and capture more clicks. - Multi-lingual SEO
Translated versions of your website improve its overall SEO rank especially in a competitive industry like tourism in Tanzania. If you have a website that is only in English, you will only be able to reach people who speak English.
A good example of this is this website. Our website is multilingual and ranks very high in non-English languages because it was built with multi-lingual SEO by Simply IT.
Ranking Reports/Traffic Analysis
SEO expert teams will not only provide you with detailed ranking reports that will show you where you are positioned on various search engines but will also provide you with web site traffic reporting. This type of reporting will show you what kind of traffic you are receiving and where it is coming from. This type of data is extremely important and will help you to effectively measure your ROI (return on investment).
Hand Holding and Training
Besides all of this a good SEO company will hold your hand during this entire process. They will explain things in layman’s terms and work with you to not only help you reach the top but understand how you got there as well.
Should You Do SEO Yourself?
Sound like a lot of work? It is and really requires a full time occupation. You may say, “Well, I’ll just bring someone on staff full time instead of paying a SEO company,” but do you really save money? To hire someone to take care of your search engine promotion efforts will require anywhere from 40 – 50k or more per year. Then there are training course, health benefits, pension plans, holidays and sick time to deal with.
Then after all that you need to buy all the tools they will need to do a good job!
You can hire a company like Simply IT to do your SEO, set up your search engine promotion campaign and maintain it for you, starting at only a few hundred dollars a month. That is quite a saving verses hiring a full time employee.
Therefore it is highly recommended that you hire a professional SEO agency if you want to reach the top of search engine results. It is well worth the money you invest, as well the peace of mind knowing that someone else is worrying about your rankings for you.
A good SEO company like Simply IT, will actually not cost you anything in the long run because it will amount to increased exposure and increased traffic which in turn will bring increase revenues.
Why not chat to us? Contact us for more information.
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