Challenge
To identify leaders within the Daraja Foundation who would benefit greatly from Digital Marketing training, IT skills, Business leadership skills, who in turn would employ, or train others up using these skills.
Solution
We started by mentoring a few of the young people within the project. By forming a relationship with them we were able to determine those that would most benefit from Digital Marketing training and who learnt quickly and implemented their creative ideas using the new skills they learnt.
Young Zanzibar Business Leaders Training
10 - IT Skills
23 - Business Skills
37 - Digital Marketing Skills
17 - Accounting Skills
Results
We started with teaching IT skills used in business; Microsoft Excel spreadsheets, basic accounting concepts, and basic marketing strategies like asset accounting, tax laws and investment accounting.
Then we helped them think through a Social Media Marketing plan and strategy for a variety of businesses. Followed by website design, website development and Digital Marketing strategy for growing a business from startup to medium size.
This is an ongoing project and we are excited to see the growing results of helping a startup business leader walk through the steps of marketing, investment and expansion. These business leaders are the backbone of successful future Zanzibar business.
2 Startup Businesses
Financial Accounting
Digital Marketing Training
Zanzibar Business Leaders Empowered
2 websites in development
UK Charity Website
As a website design company based in Tanzania we are honoured to have been asked by a UK Charity to develop their website, branding and Digital Marketing. The charity is called Next Level Academy 23 and it trains coaches and children in sports. The funds it raises go to The Evelina Children's Hospital in London who work with work for children suffering with Chronic Kidney Failure (CKD).
Pops J
Simply IT Consultant