10 Reasons Businesses in Tanzania Should Invest in Marketing
While the increasing number of tourists in Tanzania presents an incredible opportunity, here are 10 reasons why it is crucial for businesses to invest in a solid marketing strategy.
We connect your website to Google Analytics and Google Search Console to keep track of all your site traffic and key metrics in real-time.
Simply IT is an international team of IT professionals in Zanzibar, Tanzania and East Africa, ready to provide the best personal solutions for all your IT needs.
We are experienced specialists in digital marketing, website development, AI, search engine optimisation and social media marketing.
We can help you automate your business. We specialize in creating custom eCommerce websites that are designed to make your life easier. We are experts in building multilingual websites using SEO & AI tools to rank high on Google and other search platforms. From inventory management to order tracking, we can build a website that looks good and is found by your potential customers.
Our goal is to create a bespoke website that not only looks great and functions perfectly, but also helps you run your business more efficiently and reliably.
We use tools that are the internationally recognised as the best standard IT development & monitoring tools. All our tools incorporate AI technology. With a massive rise in daily attempts of website hacking and insertion of malicious code into websites in Zanzibar, we build, monitor and maintain sustainable and secure websites for your peace of mind.
Contact us today for a free consultation! We’ll discuss your needs and find a perfect personal solution for you.
Simply IT was established in 2016. Working initially from an office built in her home Shireen, slowly grew a solid client base, using her skills in marketing and a strong network of technical ability in Zanzibar and in Dar es Salaam.
Simply IT was represented strongly at the October 2018 Zanzibar Tourism Show and steadily expanded it's technical team to accommodate the resulting increase in customers.
With a steady increase in the number of clients in Zanzibar requiring web-design, online marketing and e-commerce Simply IT added to its international team of professionals.
Despite the challenges of a worldwide Covid-19 crisis, Simply IT continued to grow. Shireen recruited a European who was living in Stone Town. He is an expert in web-development, Search Engine and Social Media Optimisation. This allowed Simply IT to continue to grow sustainably and locally to facilitate businesses in the tourism sector to consolidate their online marketing presence even in the challenges of the pandemic. Towards the end of the year Simply IT added more to its international team and finished the year strongly.
Simply IT has seen steady growth in 2021. More clients and expansion of our services as Covid-19 subsided. We recruited a new developer and welcomed, Arsheen a new Social Media expert to the team. We are now looking to add another local SEO and hardware expert. As the world recovers from a global pandemic businesses are seeing the need for more online presence, contactless solutions and e-commerce websites to promote and sell services and products. May 2021 saw a major shift in how Google Search deals with websites. (See our knowledgebase article about the Google Search changes here).
We successfully implemented several internet, wifi and firewall WAN/LAN solutions for hotels and educational establishments.
Simply IT grows steadily. In 2022 growth accelerated through the gears. Simply IT added three new members to the team. A Kenyan website developer, a developer and server hosting technician in Tanzania, and an intern in Zanzibar. All to helping to provide a high degree of professionalism to over 30 clients, top quality website design, 24/7 customer support and speed across all our other services.
In 2023 we hit the road running. 5 websites designed for Zanzibar, East African and UK clients went live in the first week of January. We added 2 digital marketing social responsible projects one in Zanzibar and one in UK. We develop website projects for free for worthy charitable causes. If you are an NGO check us out for discounts. Like the rest of the world we have gone from a jog to a sprint in the Artificial Intelligence race that will see every sector affected by AI. Not just SEO, Digital Marketing, Website Design and web development... but every aspect of life on the planet. In 2023 we designed websites in other languages for Europe and East Africa! Simply IT was the first Digital Marketing agency in Zanzibar to fully use AI to develop multilingual websites. Now we use AI in all our tools. We took on two new staff and moved to new offices at Migoz Plaza in Zanzibar.
We have now created websites in Europe and in East Africa. Our vision is to expand globally like ripples on a pond. We added two more website developers from Kenya and Tanzania to the team in the first week of January 2024. We partnered with a professional photographer for content creation for Social Media Management Team.
Simply IT Global opened our Europe office on 8th April 2024 in Covent Garden, London UK. Our East Africa office continues to be based in Zanzibar, Tanzania.
We launched a Safari website offer in September that resulted in 5 multilingual websites being created.
Despite health scares and two operations, we finished the year strong with three extra experts on the team.
2026, is our tenth year of operation, with a strong team of marketing experts in East Africa with decades of experience we are looking for more projects and clients in Tanzania, Kenya and Ethiopia.
In Zanzibar we are starting a project we are very excited about. More news on this as it happens. Watch this space.
Founder
Shireen Jivi started work in IT in Dar es Salaam Tanzania. In 2016 she established Simply IT, start-up digital marketing agency in Zanzibar. Shireen put together a strong team of international professionals and Simply IT grew steadily attracting clients in East Africa & Europe. How does she do this as a Mum of two boys?
IT Consultant, Business Consultant & Marketing Consultant
Pops has been in the IT industry since 1978. He has worked in Europe, Asia, USA & Africa. In the 90’s Pops was IT Director of a global organisation, overseeing IT in 43 countries. In the past 25 years he specialised as a digital marketing consultant.
Projects Coordinator
Eb is from Mombasa, Kenya. We've yet to see a faster website developer or coder. We nickname him 'Flash Genie!' due to his magical speed at website development. He has all round skills in IT acquired in the industry for 10 years. Eb designs websites & codes in his sleep... but we have yet to see him sleep!
Social Media Manager
Insi is from Tanzania. Having studied in UK for her BSc in Business, Insi may well be the only one who understands Pop's sense of humour. With lots of experience and a great eye for marketing, she appreciates global diversity and loves keeping up with every new development in technology and PR.
While the increasing number of tourists in Tanzania presents an incredible opportunity, here are 10 reasons why it is crucial for businesses to invest in a solid marketing strategy.
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