Why Branding is Important

Your brand is more than a logo, website or tagline. Your brand is how the world sees your organization and responds to your products or services. It should reflect everything you value.

At Simply IT, we know how vital this is to everything you’ve built, which is why we have a brand refresh audit that honours your past and optimizes your future.

If we feel that your brand needs to be revisioned we will offer to help you in a new branding process.

We start with brand discovery, where we get to know your brand from the customer’s perspective.

We analyze your mission and vision, then collect information on your customer experience, history, culture, goals, competitor landscape and key products and services.

Once we understand your brand inside and out, it will help us set the right style and tone for your brand.

Next up, we create a strategy using the information we have amassed.

During this phase, we develop brand architecture and a value proposition, explore rebranding, and create social media, website, SEO and inbound strategies.

This strategy is the framework that allows your brand to deliver a consistent message and tone to your current and future customers.

During this creative phase, Simply IT works with you to develop your new identity, which includes logo, tagline, messaging, personality, visual mood and brand guidelines.

Do you want to be seen as strong? Warm? Cool? Approachable? Conservative? Robust? Innovative? Reliable?

We can help achieve the vibe you want.

During the implementation or action stage, we put your brand out there in as many ways as possible using the branding guidelines we built in the creative phase.

These guidelines let your employees write, speak and create your brand story using consistent messaging across all platforms.

We further develop your branding guidelines to include the way the brand sounds to customers.

We produce marketing collateral, including online business templates, advertising techniques and ad resources and training.

Finally, we refresh your online presence with social media posts, blogs, videos, email and more.

Lastly, we analyse the response to your brand refresh. We need to look at how you’re being received, and this includes measuring web traffic and conversions, social media, sales team and leadership feedback and, most importantly, consumer feedback.

Are they sharing your content? What is your email response rate? What are they saying about your new look and feel? It’s important to measure these responses to further tweak your brand in ways that satisfy your your present consumer base and stimulate audience and interaction.

Ready to get started? Contact us today.