Why SEO? Is it Magic?

Is SEO just unnecessary magic?

No! It is actually a tried and tested, vital digital marketing method that smaller entrepreneurs can get bigger returns from in an ever competitive global market.

In short, Search Engine Optimization (SEO) is what we do on our website in order to better rank our website on search engines to be listed in higher positions in search results for users.

That’s exactly why SEO is an indispensable element for a successful website.

If you are not on the first page, you are missing out.

Perhaps the best-known fact about search engines is that users have hardly ever crossed beyond the first page.  Have you ever clicked on page 10 of a Google Search unless you want to have fun an gamble on the more obscure?

So if you are not listed on the first page of the world’s most common search engines (of which there are only a handful) for keywords you’re targeting, it might be impossible to get the organic (unpaid) traffic you want.

The websites listed in the first place are like the shops in the middle of a busy street, and the next pages are the ones in the dead-end alleys that no one has ever visited unless they get lost!

SEO is the shortest way to get to a place on this busy street.

It’s the first step you can take to reach the target audience with the great idea you have built with great effort; the initiative you build from scratch, or the content you create sitting around the screen day and night.

SEO works hard 24/7 to get your brand maximum visibility.  

With SEO you have your business lit-up in neon lights.  Without SEO it’s just a poster hidden in a desert.

Keywords are Key!

Our first goal in SEO work is to attract organic (unpaid) traffic and ensure that Search Engines such as Google or Bing interact with your site.

This is not the only benefit you will get from the audits we perform. Your visibility on the search engines will also impact positively on your brand awareness, and the user’s trust in your brand.

Let’s say you’re doing a search on Google. Generally, you do not click on the first result you have find. The first two or three results are generally ‘paid-for’ ads (PPC or Pay-Per-Click ads).  

You will often make several searches by using different phrases or questions (called keywords).

So you will often choose the most appropriate result you are looking for.

In such cases, the fact that a user encounters your website using different searches related to the same topic means you stand-out. This give out the message that you are an important brand in this matter.

In fact, seeing Google promoting your web site in many ways also strengthens the user’s trust in your website.

This element of ‘trust’ is what often persuades a user of your brand.

Its Trust not Magic!

Trust is exactly what SEO is all about.  Getting Google to trust your website for its popularity, authority, reliable content and good user-experience.

Winning trust means winning the visibility of a range of keywords on Google.  Being ranked by Google for a dozen keywords is the aim.

Good SEO keywords mean Google trusts you, which in turn means good visibility (ranking) which means your competitors are relegated to lower Search Engine Results pages.

Good SEO tracks your website and compares it to your competitors’ websites. 

Why Don’t I just Advertise?

No! You only get short-term advantages with paid advertising.

One of the biggest mistakes in digital marketing is to consider SEO and buying PPC ads as similar solutions.  They are two different things.

SEO should be regarded as the long-term “main component” that will get you to ranked higher on all Search Engines. 

When you pay for an ad it is usually with one Search Engine and when you stop paying your website sinks into obscurity again. It’s a short term, single campaign solution.

SEO is an infrastructure work that you will benefit from both short-term and long-term (if done by an expert). As long as your website is active, it will benefit your website.

Therefore, with SEO, your site will be at the top page of the search engine. 

Your Competitors Are Looking at SEO 

Here in Zanzibar, in Tanzania, in Africa and all around the world competition among businesses is increasing in the market today.

This is especially true in the global world of the international tourism industry.

Now it is not enough to do your job well to make your brand stand out. Each rise in search engines’ result pages will mean the fall of your competitors. For this reason, SEO optimization is getting more and more important.

In short, in order to make your website as appealing to internet users as possible, you first need to submit your content well to search engines.

Websites that search engines find well laid out, easy to read & navigate, indexed and tagged well, and appear trustworthy will rank high with your target audience.  So quickest way to your targeted audience is to use SEO.

See our article on ‘Why Do I Need an SEO Expert‘ for more information.